Standard color
Blue is the color of ocean and sky, it symbolizes the profound and infinite as well as science and technology, giving a sense of virtue, calmness, grandness, progressiveness and rationality. Selecting blue as the standard color is easy for application in various visual transmission means. |
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Complementary colors
Complementary colors are used to support the corporate standard color, acting as supplement to the standard color and enhance corporate flexibility in color application.
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Full Chinese name combination
Identity and corporate name are both the corporate basic visual and image elements. The combining form of the two must be stringent and steady to show CSSC State-owned enterprise characteristics.
The combining proportion and form of identity and Chinese name is standardized and shall not be subjected to change.
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Combination of identity and corporate full name (subsidiaries)
The combining proportion and form of the group company identity and Chinese full name of the subsidiary is standardized and shall not be subjected to change.
Using the combination of identity and corporate full name shall be chosen from the attached CD or reproduced from this manual by scanning and duplicating.
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